Table 7 Gain- and loss-framed messages from selected articles
| Â | Gain-framed message | Loss-framed message | ||
|---|---|---|---|---|
| Â | Original Text | Translated text | Original Text | Translated text |
German Articles | "Nimm 5 am Tag...Genuss ohne Reue mit nachhaltiger Wirkung und wenig Aufwand" | "5 a day...Benefit without regret with lasting effect and little expenses" | "Warum tun nicht mal zwei Drittel der Schweizerinnen und Schweizer das Einfachste für ihre Gesundheit, indem sie täglich Früchte und Gemüse essen? Besonders vitamin-abstinent sind die Jungen" | "Why two thirds of Swiss people do not do the simplest thing for their health, by eating daily fruits and vegetables? Mainly young people are vitamins abstinent" |
| Â | "Kulinarischer Genuss im Namen der Gesundheit" | "Culinary pleasure in the name of the health" | "Darmkrebs kann jede und jeden treffen" | "Colon cancer can touch everybody" |
|  | "Darmkrebs verhindern oder früh erkennen mit Hilfe Ihrer Apotheke" | "Prevent and detect a colon cancer thanks to your pharmacy" |  |  |
|  | "Darmkrebs - alle können etwas dagegen tun" | "Colon cancer - everybody can do something against it" |  |  |
French Articles | "Une vie saine limite les risques de cancer de l'intestin... Les facteurs bénéfiques les plus importants sont: pas de surcharge pondérale, une activité physique suffisante, une alimentation riche en fruits et légumes, peu de viande rouge et une consommation d'alcool modérée" | "Healthy life can reduce colon cancer risk... It's mainly necessary to avoid overweight, have a good physical activity and eat a lot of fruit and vegetables while reducing red meat and alcohol consumption" | "Les Suisses et les Suissesses boudent les fruits et les légumes... Seulement 18% des Suisses mangent les cinq portions recommandées quotidiennement" | "Swiss people do not pay attention to fruit and vegetables... Only 18% of Swiss eat the 5 daily portions of fruits and vegetables recommended" |
|  | "Des gènes pourraient combattre les tumeurs" | "Some genes can fight cancer" | "Le cancer de colon fait des ravages en Valais" | "Colon cancer is ravaging in Valais" |
|  | "La génétique prédictive est l'arme de demain" | "Predictive genetic is the weapon of tomorrow" |  |  |
Italian Articles | "...ma la tavola puo' anche essere una preziosa alleata se la dieta è ricca di frutta, verdura e cereali integrali" | "...but well eating can be a precious friend if the diet is rich in fruits, vegetables and cereals" | "Sono sempre piu' numerosi i ragazzi che soffrono di sovrappeso. I motivi risiedono nelle abitudini alimentari e nella mancanza di attività fisica" | "More and more children suffer of obesity due to bad eating habits and lack of physical activity" |
| Â | "Frutta e verdure combattono i tumori" | "Fruits and vegetables fight against cancer" | "Grassi e alcool aumentano il rischio di tumore" | "Fat food and alcohol increase the risk of cancer..." |