Table 2 Reasons for not participating in survey
Reason(s) for not participating in survey | N =25 |
|---|---|
Number of companies n (%) | |
No Action taken by company after agreeing to participate in survey | 5 (20%) |
Head of department too busy to make decision | 2 (8%) |
Requested information too sensitive - may give competition an advantage | 3 (12%) |
Company does not conduct clinical trials, just manufacture infant food, distribute it for retail | 1 (4%) |
No reason given for declining to participate in survey | 4 (16%) |
Researchers unable to make contact with company through use of internet (emails, “contact us” features in company websites), telephone, fax or post office. | 6 (24%) |
Company receptionist/contact person refused to forward call/put researchers in touch with appropriate person to answer questions | 3 (12%) |
Quote: “Too many people conducting market research on company, company has other priorities than answering market research questions.” | 1 (4%) |
Language barrier – “prefer questionnaire in local dialect” such as Mandarin, Dutch, German. | 3 (12%) |